EssilorLuxottica·Varilux XR
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Digital and B2B campaign for EssilorLuxottica and the Varilux brand for the launch of the new XR progressive lens.
- Artistic direction of the campaign
- Product naming, creation of the product and technology logo
- 1 hero 3D movie, technology visuals, lifestyle photos, B2B Key Visual, B2B prints
- Production locations: France
Directeur de création / Réalisateur
Michel Naufal
Photographe
Frank Paul
CGI
Turbo Diesel
Post-production
Gunsmoke
Etalonnage
Arnaud Laurent
Usecase
Assets B2B
Librairie photos
Key Visual B2B
