To celebrate Sofitel’s 60th anniversary, Gunsmoke partnered with the brand to create a signature film honoring the fusion of art and French hospitality. This one-minute Hero Movie showcases the work of artist Octave Marsal, invited to reinterpret Sofitel’s iconic logo through his poetic and intricate visual universe.

The film highlights Octave’s creative process, driven by a unique sensory journey — touch, sound, smell, and taste — echoing the brand’s four core pillars. Each gesture and visual detail reinforces Sofitel’s deep cultural link while capturing the essence of French art de vivre.

An immersive, inspired piece that elegantly embodies Sofitel’s timeless refinement.